AEO
Answer Engine Optimisation: making public information easier for search engines and AI answer services to understand and use accurately.
Version 6.7 · AIMS Help Centre
Glossary of terms
Short explanations of the language used across AIMS.
AI-assisted
Work supported by an approved AI service while a person remains responsible for checking and approving the result.
Business Growth 360
A joined-up management review combining authorised evidence, business priorities and practical next actions.
Content pack
A group of proposed captions, calls to action, media ideas and explanations created for review in Social AIMS.
Evidence snapshot
A dated copy of the information used for a report or review so later changes do not silently rewrite the original evidence.
Human approval
A recorded decision by an authorised person before content, actions or publication are treated as approved.
SEO
Search Engine Optimisation: improving how a website can be found, understood and used through conventional search results.
Structured data
Machine-readable information added to a webpage to describe visible content. It must match what customers can see.
Website monitoring
Repeated checks of public website availability and selected changes over time.