Search Engine Optimisation

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to websites by adjusting internal and external aspects of a site to gain high search engine returns on keywords and key phrase searches. Search returns are sometimes referred to as organic or natural.

The majority of web traffic is driven by the major commercial search engines: Google, Yahoo and MSN. Google attracts approximately 60% of worldwide searches at 37 billion, with Yahoo at 8.5 billion and Microsoft at 2.2 billion.

SEO is all about content and the relationship between the information on each webpage, its structure, relevance and how you describe it. The days of craming in as many keywords as possible will not 'cut the mustard'. As an internet user you will have experienced the frustration of using your favourite search engine to find a new service, just to end up wading through pages of irrelevant information.

For example, if you are selling "supplies to childrens playgroups" then make sure the content is related to the page i.e. what areas geographically do you cover, what is your product range. Make sure you create the content in terms of benefits rather than technical features. Marketing is all about testing. The internet is a great tool to do this.

We offer a fixed cost SEO consultancy and technical support service for all sizes of business. We also provide internet marketing training to give you a good level of understanding to allow you to increase the power of your website search engine marketing now and in the future. If you would like a quotation on how we can increase your business opportunities, please email us at seo@forwardmarketing.co.uk and include your website address.