Search Engine Marketing

The major search engines such as google, yahoo and MSN have developed innovative marketing and analysis products that will enable any business of any size to drive relevant traffic to your website. These include the following types of Marketing media:

The beauty of pay per click search engine advertising is that it’s perfect for virtually any business. There are very few areas in Marketing that I tell businesses they must do, but this is an exception. If you want to grow your business you MUST at least test pay per click on a small scale….you can normally do a perfectly good test for £30 to £100.00.

What is PPC?
First, let’s get clear on what pay per click advertising is. It’s basically paying to get near the top of the search engines. Technically it’s advertising, because you’re writing a small ad, but I always think of it as writing a listing to go on the search engines, and we’re paying to be near or at the top of the listing that people see, when they do searches for phrases related to your business. But here’s where it gets interesting, although it’s usually described as ‘paying to be at the top of the search engines', you don’t actually pay for being on the search engines. Being there doesn’t cost you anything. You only pay when someone clicks on your ad and goes to your website. Hence the phrase ‘pay per click.’

Local Advertising
Even if you’re a small local business, you should test pay per click. Here’s why:
One of the revolutions created by PPC is in local search. The technology allows you to choose the geographical areas where your ad appears. So you can specify that you only want your ad to appear for Google users living within a 20 mile radius of Brighton or Sevenoaks for example.

This method of marketing is becoming fundamental in the way that any business promotes its products and services in the future. This is why it is so important that you understand how it works and what the most important elements are. Forward Marketing offer a unique empowering service that will show you, via training or advice at your own office, how you can not only become a successful internet marketeer but also take control of your own marketing budget.

Do not allow other companies to sell you services that include “for only £20.00 per keyword we can get you to the top of the search engine rankings”. Take control of your marketing and lead your competitors.

If you would like further information please contact Kevin Donnelly or email kevin@forwardmarketing.co.uk